Doesn't It Just Get Your Goat?

Cynthia Herron Christian Fiction, Writing 5 Comments

Recently I spoke about marketing, gimmicks, and being a savvy consumer.  As I mentioned before, “gimmicks” affect everything we buy–from the simple to the complex. Marketing tools and tricks abound. Many of the purchases we make are based on desire, eye appeal, and internal/external expectations. Distributors know that if they play on our sympathy, we’ll usually cave. If they convince us …