Below you'll find a list of all posts that have been tagged as “Brand”
I talked to a friend recently who adores Heartfelt, Homespun Fiction (which, of course, happens to be my tagline.) “What do you like about it?” (I was curious and–yes, I admit–I wanted to use her answer for this blog post.) She thought for a moment and then smiled. “It’s like a hot fudge sundae. Sweet and satisfying, but leaves me wanting …
If you write, no doubt you’ve given some thought to your “brand.” (And if you haven’t thought about it, now’s the time!) “Brand” to an author is what water is to wildflowers. It quenches, sustains, and breathes life into an otherwise drab existence. Like our taglines, our brands are uniquely us. They’re the picture that comes to mind when folks hear our …
For authors, there’s a different sense of vulnerability than what there might be in other professions. As we write, we inject a certain amount of our own soul into our novels, prose, poetry, etc. We strive for transparency without being too forthright. We want to “connect,” not overwhelm. Novelists must relate to readers in clear, concise ways which denote professionalism, not detachment. Obviously, we …
As with many careers, writers are often faced with some life-changing decisions: How much of our time and hard-earned dollars are we willing to invest? What kinds of sacrifices are we ready to make? How should we market ourselves? What will our “brand” be? How do we effectively build a platform? Will these decisions involve stepping out of our comfort zones? I can only …
