In today’s world we’re very visually motivated. Because of savvy marketing gimmicks, we often make decisions based on eye appeal and not performance. Bells and whistles and cross-the-heart promises sell us everything from dressed-up paperweights to lighter-than-air feather dusters–and usually, all for a mere $19.95. From cleaning supplies, food, clothing, make-up, and countless everyday products to the more costly things such …
