In today’s brave, new world where endless memes and selfies are the order of the day, we’re seeing an unprecedented trend of over-the-top marketing. For instance—recently, I received an e-mail that made a poor impression. The wording was veiled in polite courtesies, but the overall (and probably well-intentioned, but missed-the-mark) message was this: “As you know, I’m so-and-so. I’ve sold …
