www.authorcynthiaherron.com

Are too Many Memes Hurting Your Brand?

Cynthia Herron Social Networking Leave a Comment

In today’s brave, new world where endless memes and selfies are the order of the day, we’re seeing an unprecedented trend of over-the-top marketing. For instance—recently, I received an e-mail that made a poor impression. The wording was veiled in polite courtesies, but the overall (and probably well-intentioned, but missed-the-mark) message was this: “As you know, I’m so-and-so. I’ve sold …

The Bosom Buddy Connection

Cynthia Herron Social Networking 6 Comments

While growing up, many of us had “best friends” or at least a close-knit circle of friends. Our “bosom buddies” often shared our interests, kept our secrets, and listened with a well-trained ear. Today, because of the depth and breadth of social media and online connections, it’s easier than ever before to hook up with like-minded and fun-oriented folks. Granted, some …

The Write Platform

Cynthia Herron Writing 6 Comments

As writers, it’s important we challenge ourselves. Yep, there’s that distasteful word again. Challenge. Challenge means stepping out of our comfort zones. It means choosing difficult over easy.  It means revealing transparencies we’d rather not. It means tackling the seemingly impossible when darts of doubt threaten. Challenge also means thinking like a winner. It’s envisioning success, despite the long road there. It’s believing  the …

Social Media: Take Charge and Kiss the Guilt Goodbye

Cynthia Herron Social Networking 9 Comments

There’s no doubt that authors today need to be active in social networking. To what degree is somewhat debatable, but it’s generally thought that a blog, Twitter, and Facebook are great places to start. While there are dozens of social media avenues, those are the three I’ve chosen for now. (Eventually, I might see the point of Pinterest, but at present, I just don’t …

Blogging: It’s Not for Wimps

Cynthia Herron Blogging 8 Comments

Putting ourselves “out there” is hard. Harder still is knowing whether or not we’re really connecting with our audience. With Facebook, Twitter, Pinterest, and a dozen other ways to communicate, the possibilities are endless. We can share through a variety of mediums that best suit our personalities, time allowance, and interests. For authors, an effective way to connect is through a blog. A website’s great for informational …

American Christian Fiction Writers’ “Likefest”

Cynthia Herron Social Networking 11 Comments

Who doesn’t like to be…well… liked? I think if we’re honest, most of us derive satisfaction from knowing others find us “worthy.” It strokes our self-esteem and gives our egos a boost. There might be some folks who claim they don’t care one way or another if they’re liked, and maybe they don’t. (But I would imagine they really do!) I’m not sure …

How to Write Blog Posts That Jump off the Page

Cynthia Herron Blogging 24 Comments

When I began blogging sometime ago, I did so with the desire to connect. I knew little about social media and even less about blog posts. What I did know—I liked writing, I adored reading, and I enjoyed mingling with like-minded people. I’d studied other folks’ blogs, and I began to subscribe to a few of my favorites. Topics that interested …