How to Stand out in the Crowd

Cynthia Herron Writing 8 Comments

I’m in editing mode so today’s post is a slight variation of one from last year. Enjoy! ****** When we’re “in the zone,” sometimes we can get so enamored with our writing that we neglect the one thing that will set us apart from other writers: our brand. Last year, I was privileged to hear Shannon Vannatter speak at a branding and marketing workshop while …

Marketing: Be Bold. Be Brave. Be Hungry.

Cynthia Herron Uncategorized 8 Comments

Since I’ve returned from the 2011 ACFW conference, I’ve tried to share some tips that you might find helpful. I know what it’s like to be on a journey that can, at times, be very lonely, and to hunger for bread crumbs of information about the craft (the ministry) that we love so much. I’ve found that journeys never really end; we …

Blending In or Standing Out? (A Word about Author Branding)

Cynthia Herron Uncategorized 13 Comments

For newer authors just starting out, we may get so caught up in the whirlwind moments of writing that we neglect the one thing that will set us apart from other writers–our brand. Recently, I was privileged to hear Shannon Vannatter speak at a branding and marketing workshop while at the 2011 ACFW conference. Shannon is a talented inspirational romance author whose …