Blending In or Standing Out? (A Word about Author Branding)

Cynthia Herron Uncategorized 13 Comments

For newer authors just starting out, we may get so caught up in the whirlwind moments of writing that we neglect the one thing that will set us apart from other writers–our brand. Recently, I was privileged to hear Shannon Vannatter speak at a branding and marketing workshop while at the 2011 ACFW conference. Shannon is a talented inspirational romance author whose …